The Norman Wisdom Suite - Dementia Day Care Service

The Norman Wisdom Suite is part of Age Concern, The Deal Centre and has been refurbished specifically to accommodate people with dementia. It is designed to replicate a reminiscence sitting room, with rummage drawers, fireplaces, space for activities and a dining area also suitable for table games and craft activities. We promote a person-centred approach where individuals feel valued, accepted and an integral part of the community. The Suite has locks with numerical keypads making the Suite secure.


The Suite offers additional access to the main Centre and a sensory garden with scope for outdoor activities, seated area, potting bench and cold frame.

The Purpose of the Service is to offer:

   • An enjoyable day out in a safe, secure and stimulating environment.

   • To provide support for carers throughout their caring role and beyond, even after that role has ended

   • Be sensitive to the individual needs of the service user and carers

   • To support individuals to remain living in their own homes for as long as possible.

   • To provide a service in which all service users are treated as equal

   • To provide a secure environment in which specialised trained staff care for individuals: the ratio being one member of staff to 2/3 service users.

Outcomes of the Service

It is expected that a person who has dementia and attends the Suite will be:

   • Brighter, more fulfilled and confident

   • Have the potential to remain in their own home for longer

   • Feel refreshed and stimulated by being in different company

   • Enjoy being independent of their carer(s)

Added Value for Carers

This service also offers:

   • Satisfaction of a high standard of service for the one they care for

   • Support from other carers

   • Access to the other services provided

   • Information and benefits advice

   • Advocacy

   • Information for people who have a need on a wide range of topics

   • Carer’s Support

Opening Hours

The Norman Wisdom Suite is open Monday to Sunday from 09.00 hours until 16.00 hours.

The cost of this service is £35.00 per day. Places can be purchased privately or a person may be eligible to have the fee paid by Direct Payments

Transport can be provided at a cost of £6,00 per day.

There will be a maximum of 10 service users per day with 4 staff and the support of volunteers.


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